WIDE ANGLE PRODUCTIONS - DESIGN
Wide Angle crafts compelling stories and graphic design projects for organizations and businesses that strive to make Baltimore a healthier, happier city. Our partners range from Fortune 500s to local nonprofits, all dedicated to bettering our community.
Wide Angle Youth Media’s social enterprise program, Wide Angle Productions, provides media and communications services for nonprofits and organizations in the Baltimore region while creating meaningful employment for youth ages 18-24. Wide Angle staff act as project managers, mentoring the Design Apprentices throughout the process and ensuring that the client receives a professional quality media product.
Baltimore Beat Youth Voter Guide
Clients: Baltimore News Collaborative (which includes The Baltimore Banner, Baltimore Beat, Maryland Public Television, Morgan State University, and WYPR)
Wide Angle’s youth-led design team collaborated on the latest Baltimore Beat Youth Voter Guide, championing youth voices in politics. This project offered our team valuable experience with copywriting, audience-focused editing, and pairing visual storytelling with impactful narratives. Inside the Voter Guide, you’ll see our team’s work in data visualization, layout, and composition from cover to cover.
Deliverables: Cover and editorial design, including graphs, testimonial styles, and internal page layouts.
View some of the graphics in this article!
This design work was funded by the Annie E. Casey Foundation, and we thank them for their support; however, the findings and conclusions presented in this publication are those of the authors alone, and do not necessarily reflect the opinions of the Foundation.
Afro Charities Branding
Clients: Afro Charities and Retrospect Studios
Wide Angle created a new brand system for Afro Charities (AC). AC wanted to bring new life to its legacy charity organization with a new perspective on the future.
Deliverables: Brand Identity System which included AC brand kit, Internal Collateral (business card/letterhead), Sub-program branding, social media system, poster campaign, and impact report design
Bmore Connected
Clients: Comcast, Baltimore City Office of Information Technology and Maryland Transit Administration
Wide Angle built out a brand system for Baltimore City’s new Affordable Connectivity Program (ACP) to raise awareness throughout the city. Our team’s goal was to bring an authentic Baltimore City voice to the campaign. APC is a United States government-sponsored program aiming to support families with affordable router internet connection.
Deliverables: Social media advertisements, print billboard ads, and bus station posters
Winner of the 2024 American Advertising Awards Baltimore Silver ADDY in the category of Cross Platform
It’s Baltimore Versus COVID
Clients: OSI-Baltimore, Baltimore City Health Department, MICA’s Social Design student VALUE ambassadors, the Y in Central Maryland, and No Boundaries Coalition
In fall 2021, Wide Angle Design Apprentices collaborated with organizations across the city to promote COVID-19 vaccination amongst youth.
Deliverables: Graphics for youth-facing TikTok & Instagram page, 2 videos for TikTok (Granny & Top 10 Things), sticker, postcard, photographs, and event flyer.
Back to School 2021
Client: Baltimore City Public Schools
Social media campaign to support student reengagement in-person at City Schools for the 2021-2022 school year.
Deliverables: Design, messaging, and strategy for social media campaign.
Str/EATS Cafe Food Truck
Client: Baltimore City Public Schools
BCPS’ food trucks will be used to stop in communal spaces in Baltimore City during quarantine to deliver free breakfasts and lunches to students.
Deliverables: Identity, vehicle wrap, and social media advertising for Baltimore City Public Schools' new Food Truck initiative.
Community Day Event
Client: Baltimore Community Mediation Center
Promotion for Baltimore Community Mediation Center’s Community Day event.
Deliverables: Social media graphics, flyer, a-frame, and door sign.
"BCMC was looking to reach new audiences for our open house, and so decided to try experimenting with a new look for our advertising materials. We'd worked with WAYM before, had great experiences, and so were excited to learn that they were piloting a print media project. Lisa Orye and her team of young artists took my rambling thoughts about our work, and how it could be framed for an audience more focused on criminal justice reform than mediation, and turned them into a series of elegant, attractive flyers and social media images. Turnout at the event was great, including from people who had never been to BCMC before, but had seen the new materials!"
-Daniel, BCMC
Giving = Change Campaign
Client: Building Steps
Branding and collateral for Building Steps’ fundraising campaign.
Deliverables: Branding identity, mailer insert, envelope, and video.
"I enjoyed working with Wide Angle. The pieces designed were creative, attractive, and compelling."
- Debra Hettleman, CEO Building STEPS
Our clients include:
